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Event Marketing Strategies: Six Trends from B2B Leaders
With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers...
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Cisco Live Event Goes Virtual With Creative Attendee Engagement
Adapting in-person events to engage, entertain and educate virtual audiences while attendees are for the most part confined to their homes has become a necessity for many B2B brands committed to...
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Brands on Fire: Cisco
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — Cisco was hardly the only organization that had to transform an in-person conference to a virtual...
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Five Tips on Building a More Sustainable Event
In the world of experiential marketing, creating more sustainable events and minimizing carbon footprints is top of mind. Event Marketer looks at how the yearly exhibition for the commercial...
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People Attend Events–But They Join Communities
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not...
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How American Express’ Annual Business Class Live Celebrated a Decade of...
American Express’s latest Business Class Live is a free annual conference designed to democratize business education by providing free services, workshops and inspiration for small businesses. Event...
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Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance...
Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month. Event Marketer looks at how its first activation at the Las Vegas-based tech bonanza...
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Three Communications Experts Share Networking Tips for In-Person and Online...
Live events and marketing experiences are back in full swing, but this post-pandemic period continues to be one of transition when it comes to social and interpersonal relationships. To sum in up:...
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10 B2B Event Production Strategies From INBOUND 2023
We recently brought you email marketing tips gleaned from HubSpot’s annual INBOUND conference. Here’s a tour of what stood out, according to a piece in Event Marketer, from an event production and...
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